by Sara McGuyer | Aug 19, 2021 | Culture |
I’m a big fan of collaboration, and not just because I think it’s a fun way to work. I truly believe it leads to better outcomes when different types of thinkers are part of the process, with more and better ideas, and less mistakes or misses. Now that...
by Sara McGuyer | Jul 30, 2021 | Creativity |
Have you ever noticed that moving your body helped you be more creative? You feel stuck on a project, then go for a walk and finally have that breakthrough idea. A-ha! Turns out, a recent study shows there is a link between being active and creative. According to...
by Sara McGuyer | Nov 30, 2020 | Creativity |
I started facilitating writing sprints ages ago to help clients break up daunting content creation projects. After seeing how productive these sessions can be, I started doing solo sprints and using them for even smaller things like a single blog post. As a business...
by Sara McGuyer | Sep 30, 2020 | Creativity |
I think of creativity a lot like strength training. Investing 15 minutes in lifting weights here and there adds up over time, until eventually you can lift more, or do more sets, and it feels more natural. Same for running, playing an instrument, writing. Practice,...
by Sara McGuyer | Jun 30, 2020 | Creativity |
When starting a new design project, like an annual report or print ad, I usually include making a concept sketch as part of the process. Even when a project seems simple. Even if the project is with a client I’ve worked with for years. When I skip this, I...
