by Sara McGuyer | Jun 7, 2021 | Work |
Designing a logo for a new business is the ultimate of blank slates. No history, no existing perceptions, no legacy constraints. There also may not be full product lines, core values, or other helpful starting points. Even still, there’s always...
by Sara McGuyer | May 28, 2021 | Creativity |
The blank page can be overwhelming. Sometimes a repeat project is even more challenging, trying to break from an existing design to make something fresh. Having a design process can make it all a little less intimidating. And you don’t need to have...
by Sara McGuyer | Feb 27, 2021 | Work |
Take a peek into the YAY sketch book to see a brand project unfold from pen and paper to the digital realm. The band Crooked Finger Rhythm Revue already had an established name, several years of gigs around Indy under their belt, and even a couple of albums out...
by Sara McGuyer | Oct 28, 2020 | Work |
Sister company alert! YAY now has its first subsidiary, Right as Run coaching. This launch has been nearly two years in the making. Like is often the case in entrepreneurial journeys, it wasn’t a straight line from A to B. I actually started Right as Run in...
by Sara McGuyer | Apr 30, 2018 | Ideas |
We put a lot of weight on names to tell a story, be distinct, to feel “right” – even when it may be hard to articulate what “right” actually is. If that all didn’t make naming hard enough, imagine how it feels to finally land on what...
