by Sara McGuyer | Sep 22, 2017 | Creativity |
At the start of any new branding or design project, there’s a lovely honeymoon phase where nothing is decided and the sky is the limit. I’m a dreamer, and I like being in that wide open discovery phase. I’ve done this enough to know eventually, things start to click...
by Sara McGuyer | Mar 28, 2017 | Work |
Imagine yourself stuck in a conversation with someone with zero personality. The small talk has dried up. Suddenly you need to freshen your drink, hit the restroom, check in with so-and-so… anything you can muster for the quick getaway. It’s no different for brands...
by Sara McGuyer | Mar 8, 2017 | Ideas |
You have a sense that your brand is not resonating, now what? It’s not always easy to determine the scope of a branding project. You need to weigh a variety of factors, like the depth of research that may be needed to learn about your audiences, the equity built...
