by Sara McGuyer | Aug 31, 2020 | Ideas |
With the disruption of the pandemic to the economy and our day-to-day lives, now is a good time to check-in with your stakeholders. You might learn why they have or have not stayed loyal when cuts must be made. You might learn how you can better serve them, or even...
by Sara McGuyer | Jul 22, 2020 | Ideas |
Design research is a specialty for YAY, but I always feel a little wonky talking about. Sometimes I minimize it, “Oh, this is really just a fancy, industry term…” I need to stop doing that since it is distinct from other types of research, and I...
by Sara McGuyer | Jun 30, 2020 | Creativity |
When starting a new design project, like an annual report or print ad, I usually include making a concept sketch as part of the process. Even when a project seems simple. Even if the project is with a client I’ve worked with for years. When I skip this, I...
by Sara McGuyer | Jun 8, 2020 | Culture |
Author’s note: This post was originally published on Facebook, where I share weekly updates about what is happening behind the scenes at Yes and Yonder. This work is so important, so I felt this needed a permanent home on the YAY site as well. — 2020, Week No....
by Sara McGuyer | May 28, 2020 | Culture |
Even as Indiana and other states are reopening, I’m still mostly staying at home. Maybe for a good while yet. It’s so hard to say when it will feel comfortable to be out and about. In talking with clients and friends, I have heard a lot of the same....
