by Sara McGuyer | Jun 7, 2021 | Work |
Designing a logo for a new business is the ultimate of blank slates. No history, no existing perceptions, no legacy constraints. There also may not be full product lines, core values, or other helpful starting points. Even still, there’s always...
by Sara McGuyer | May 28, 2021 | Creativity |
The blank page can be overwhelming. Sometimes a repeat project is even more challenging, trying to break from an existing design to make something fresh. Having a design process can make it all a little less intimidating. And you don’t need to have...
by Sara McGuyer | Apr 28, 2021 | Ideas |
I’ve read a lot of articles about how we apologize too much. And say “like” too much. I have my own admittedly long list of language pet peeves, some of which I commit to my own dismay. One of my husband’s favorite words...
by Sara McGuyer | Mar 26, 2021 | Ideas |
I recently had an organization reach out to me about facilitating some cultural conversations around burn out. This is one of my favorite issues to try to solve—it is tricky, but potentially transformative if there’s a real commitment to change. As I listened, I...
by Sara McGuyer | Feb 27, 2021 | Work |
Take a peek into the YAY sketch book to see a brand project unfold from pen and paper to the digital realm. The band Crooked Finger Rhythm Revue already had an established name, several years of gigs around Indy under their belt, and even a couple of albums out...
