by Sara McGuyer | Apr 20, 2017 | Ideas |
Whether you realize it or not, you’ve already designed an experience for your audience. If you didn’t plan for it, you may have some unintentional interactions. Those accidental experiences might end up being good, but could also be chaotic, confusing,...
by Sara McGuyer | Mar 8, 2017 | Ideas |
You have a sense that your brand is not resonating, now what? It’s not always easy to determine the scope of a branding project. You need to weigh a variety of factors, like the depth of research that may be needed to learn about your audiences, the equity built...
