by Sara McGuyer | Aug 31, 2020 | Ideas |
With the disruption of the pandemic to the economy and our day-to-day lives, now is a good time to check-in with your stakeholders. You might learn why they have or have not stayed loyal when cuts must be made. You might learn how you can better serve them, or even...
by Sara McGuyer | Jul 22, 2020 | Ideas |
Design research is a specialty for YAY, but I always feel a little wonky talking about. Sometimes I minimize it, “Oh, this is really just a fancy, industry term…” I need to stop doing that since it is distinct from other types of research, and I...
by Sara McGuyer | Aug 31, 2018 | Ideas |
As a self-proclaimed research nerd, I really love the empathize phase of design thinking. Learning about other people’s perspective using immersive and creative techniques = research heaven. Alas, one challenge is that many of the methods are time intensive. So...
by Sara McGuyer | Oct 18, 2017 | Work |
Being highly observant is one of those super power kind of skills, with many applications in personal and business worlds. I believe it can make us better humans—more attentive and responsive to the people in our lives. And at work, observation can help us find...
by Sara McGuyer | Mar 3, 2017 | Work |
This week Julie Heath from Boardable (a.k.a. YAY’s first client!) and I started conducting audience interviews. We’re gathering info from current customers, prospects, and experts in the nonprofit industry on things like their brand perception, pain...
