by Sara McGuyer | Jul 22, 2020 | Ideas |
Design research is a specialty for YAY, but I always feel a little wonky talking about. Sometimes I minimize it, “Oh, this is really just a fancy, industry term…” I need to stop doing that since it is distinct from other types of research, and I...
by Sara McGuyer | Aug 31, 2018 | Ideas |
As a self-proclaimed research nerd, I really love the empathize phase of design thinking. Learning about other people’s perspective using immersive and creative techniques = research heaven. Alas, one challenge is that many of the methods are time intensive. So...