by Sara McGuyer | Mar 28, 2017 | Work |
Imagine yourself stuck in a conversation with someone with zero personality. The small talk has dried up. Suddenly you need to freshen your drink, hit the restroom, check in with so-and-so… anything you can muster for the quick getaway. It’s no different for brands...
by Sara McGuyer | Mar 3, 2017 | Work |
This week Julie Heath from Boardable (a.k.a. YAY’s first client!) and I started conducting audience interviews. We’re gathering info from current customers, prospects, and experts in the nonprofit industry on things like their brand perception, pain...
