by Sara McGuyer | Jun 7, 2021 | Work |
Designing a logo for a new business is the ultimate of blank slates. No history, no existing perceptions, no legacy constraints. There also may not be full product lines, core values, or other helpful starting points. Even still, there’s always...
by Sara McGuyer | Feb 27, 2021 | Work |
Take a peek into the YAY sketch book to see a brand project unfold from pen and paper to the digital realm. The band Crooked Finger Rhythm Revue already had an established name, several years of gigs around Indy under their belt, and even a couple of albums out...
by Sara McGuyer | Oct 28, 2020 | Work |
Sister company alert! YAY now has its first subsidiary, Right as Run coaching. This launch has been nearly two years in the making. Like is often the case in entrepreneurial journeys, it wasn’t a straight line from A to B. I actually started Right as Run in...
by Sara McGuyer | Dec 31, 2019 | Work |
Reflecting on this year, it’s hard to get past how challenging the last quarter was for me. In addition to managing the business and all of my client work, I had committed to several major personal endeavors all at once, including training for and running my first...
by Sara McGuyer | Feb 28, 2018 | Work |
Core values sometimes get a bad rap. There are plenty of companies who treat them merely as an item to check off the list. Once written, they go by the wayside, collecting dust in an annual report somewhere. But they can be an incredibly useful tool for...
by Sara McGuyer | Oct 18, 2017 | Work |
Being highly observant is one of those super power kind of skills, with many applications in personal and business worlds. I believe it can make us better humans—more attentive and responsive to the people in our lives. And at work, observation can help us find...
