by Sara McGuyer | Jul 22, 2020 | Ideas |
Design research is a specialty for YAY, but I always feel a little wonky talking about. Sometimes I minimize it, “Oh, this is really just a fancy, industry term…” I need to stop doing that since it is distinct from other types of research, and I...
by Sara McGuyer | Mar 27, 2020 | Ideas |
Along with the rest of the world, I am trying to navigate the volatile and murky waters of this pandemic. Just when I think I’ve found a groove, something else comes up that makes the situation heavier, more personal: a too close for comfort encounter with a...
by Sara McGuyer | Jul 15, 2019 | Ideas |
Even when people have agreed to a course of action, sometimes things still fall apart. There are all sorts of reasons, but one very common place things go awry is misunderstanding the current scope of a project or initiative. When I’m helping people navigate...
by Sara McGuyer | May 8, 2019 | Ideas |
One of the easiest traps to fall into as a business person (and heck, as a human) is to assume you know what’s going on in someone’s mind. To invent a back story, fill in the blanks about their feelings and motivations, and then convince yourself it is the...
by Sara McGuyer | Feb 28, 2019 | Ideas |
In an ideal world, everyone would feel valued and confident sharing their thoughts in a group setting. All kinds of dynamics can pose a challenge for openness and collaboration. Workplaces with a lot of hierarchy or with teams that work in silos may find it difficult...
by Sara McGuyer | Aug 31, 2018 | Ideas |
As a self-proclaimed research nerd, I really love the empathize phase of design thinking. Learning about other people’s perspective using immersive and creative techniques = research heaven. Alas, one challenge is that many of the methods are time intensive. So...
