by Sara McGuyer | Mar 23, 2017 | Ideas |
Core values can help people make key decisions, align with peers, and do their best work. When considered during the hiring process, values serve as a great lens for whether people will be a good culture fit. And they can be an essential glue for organizations in...
by Sara McGuyer | Mar 16, 2017 | Creativity |
Despite the plethora of words we have available to us, sometimes there just isn’t a suitable term to describe or define something. Rather than stumbling around looking for the right words, sometimes the best (and most fun!) option is to go off script and make up...
by Sara McGuyer | Mar 8, 2017 | Ideas |
You have a sense that your brand is not resonating, now what? It’s not always easy to determine the scope of a branding project. You need to weigh a variety of factors, like the depth of research that may be needed to learn about your audiences, the equity built...
by Sara McGuyer | Mar 3, 2017 | Work |
This week Julie Heath from Boardable (a.k.a. YAY’s first client!) and I started conducting audience interviews. We’re gathering info from current customers, prospects, and experts in the nonprofit industry on things like their brand perception, pain...
by Sara McGuyer | Feb 23, 2017 | Ideas |
Retreats can rally a team, solidify a new direction, move an idea forward. When well-designed, they can be fun, productive, and knock out multiple goals at once. Yet with all of this potential, bad retreats, where people leave feeling confused, deflated, or like they...
