Scale it Up

Scale it Up

TEDxIndianapolis Recap To scale or not to scale? That’s a question I’ve devoted considerable time pondering. Having spent the past eight-ish years in highly customized, service-oriented agencies with processes and creative inquiry that are challenging to scale, there...
The Magic of Experience Mapping

The Magic of Experience Mapping

Whether you realize it or not, you’ve already designed an experience for your audience. If you didn’t plan for it, you may have some unintentional interactions. Those accidental experiences might end up being good, but could also be chaotic, confusing,...
3 Powerful Meeting Tricks

3 Powerful Meeting Tricks

Running a great meeting takes a lot of things: planning, a solid agenda, the right space, supplies, and people. But even with the best plan in place, you may need a few facilitation tricks up your sleeve to keep your meeting on track. Here are a few of my favorites! ...
Speaking with Students

Speaking with Students

Last week I had the chance to visit the campus of Anderson University to speak with a group of seniors in the English department. Deborah Miller Fox  invited me to share my story because I have a degree in Creative Writing, a meandering career path, and at least so...
Defining Brand Voice and Tone

Defining Brand Voice and Tone

Imagine yourself stuck in a conversation with someone with zero personality. The small talk has dried up. Suddenly you need to freshen your drink, hit the restroom, check in with so-and-so… anything you can muster for the quick getaway. It’s no different for brands...