Take a peek into the YAY sketch book to see a brand project unfold from pen and paper to the digital realm. The band Crooked Finger Rhythm Revue already had an established name, several years of gigs around Indy under their belt, and even a couple of albums out without having a logo. They wanted something that tapped into their quirky name and made sense with their folksy blues style of music.
Step one: super quick thumbnail sized sketches, just to explore ideas. The aim here is to be able to share the concept, not to make it perfect. [See featured image above.]
Before exploring digitally, we eliminated some options like a sort of silly foam finger and a more literal, anatomically correct skeletal hand, narrowing to two concepts.
Concept A | Organic/Simple
Very simple hand mark with one wavy/crooked finger.
Initial digital explorations looked like this:
Stylized skeleton fingers with bent bones.
Initial digital explorations looked like this:
In the end, Crooked Finger went with Concept B in blue tones. The finished product:
